Is The NYX Cosmetics Affiliate Program A Good Alternative To Amazon?

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Welcome back everyone today we will be taking a look at a  cosmetic affiliate program that can help you expand your affiliate strategy Beyond just using Amazon Associates or some of the larger warehouse-type affiliate programs. The company in question is NYX Cosmetics.

Is The NYX Cosmetics Affiliate Program A Good Alternative To Amazon? NYX  Cosmetics can make a great alternative to Amazon if you were audience response to their product. They offer a much better commission and a longer duration cookie than Amazon, which will help improve your conversion rates and earn a profit from the promotion of their products.

So let’s dive in and see if this partner program is right for you and your audience.

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screenshot of the NYX Website

A Close Look At The NYX Cosmetics Affiliate Program

The NYX Cosmetics Commission

The first thing I’m going to talk about is the commission because it is the first thing that people look for when choosing an affiliate program. I don’t think it is the most important aspect of an affiliate programs but it certainly is the most visible.

The NYX Cosmetics partner program offers their affiliate Partners a 5% Commission on qualify sales made through your affiliate links.

It’s a reasonable commission but not a great one. The makeup Niche is pretty competitive and I’m sure there’s not a lot of overhead so the commissions tend to be a little bit lower than some other affiliate niches.

Having said that the 5% commission should be pretty good for your business if you can get a good amount of traffic and conversions. It is comparable to other affiliates in related beauty niches.

It is certainly better than the 1% to 3% that you would get from Amazon Associates so it already makes more sense to try and integrate this affiliate program into your affiliate strategy over Amazon if you can.

The reason that I think the commission is a little bit overrated is that it only benefits the affiliate marketer. So when you’re choosing an affiliate program based solely on the commission you are choosing it based solely on your needs and not the needs of your audience.

Choose the best commission you can but don’t neglect the quality of the products or even the tracking cookie duration when choosing an affiliate program for your online business.

It’s imperative that you put the needs of your audience first and your profit motive second. There are plenty of affiliate programs that are going to meet both the needs of your audience and the needs of your bottom line. 

NYX Cosmetics looks to be just one of those affiliate programs with good-looking products and a reasonable commission that should make you some money in your online business.

The Tracking Cookie Duration

The tracking cookie decoration for the NYX Cosmetic partner program is a standard 30-day duration. This is going to be perfectly fine for this affiliate because their products are relatively inexpensive although they can start to add up when you discover how many different products are going to buy in each sale.

A lot of the products are under $10 but are typically the types of products that people buy multiples of.  So that 30-day cookie should be just fine.

Typically the higher the price item that you’re trying to sell the longer the duration cookie you want because you want to give your audience enough time to make a decision about that high price. For these lower price items, 30 days is just fine although you will see lower durations from time to time.

A Word On The NYX Cosmetics Product Line

NYX has a wide range of cosmetics for eyes, face, and lips including vegan formulas for the animal conscious customers out there.

Ultimately it is the products that are going to determine the success of any affiliate program, including the one offered by NYX Cosmetics. The products are what your audience will be buying and you need to make sure that you are comfortable with those products before you promote them.

You see the commission and the tracking cooking all the other things that make up an affiliate program or are relevant to your audience all they care about is that they get a good product this a paid for that you recommended to them.

If that product is not a good product they are going to blame you most likely and not the company because they bought these products on your recommendation.

So you must be comfortable with the cosmetic products that you’re going to be promoting. Don’t take it someone else’s word for it because ultimately it’s going to be your reputation that takes a hit if those products don’t live up to expectations with your audience.

Here are some of the products you can expect to promote if you join this partner program.

  • Eyeshadow
  • Mascara
  • Lipstick
  • Lip Liner
  • Concealer
  • Foundation
  • Eyeliner
  • Lipgloss
  • And Much More

It is all pretty standard fare in terms of the types of make-up and cosmetics, it will be up to you as the marketer to determine if the quality of the NYX product line lives up to your expectations and those of your audience. From an outsider’s perspective, they look like the real deal but I am no expert on these types of things.

The Conversion Potential

There is a lot of potential with this particular affiliate program. How will an affiliate program converts depends on quite a few things but ultimately it’s going to depend on how well your audience responds to that particular product.

Then you can bring another aspect, like the tracking cookie, to see what the overall conversion rate is going to be for your specific audience.

The things that you want to look out for is not trying to force a specific product or affiliate program on your audience. Just because you’re getting good affiliate terms doesn’t mean that your audience in this is only going to respond to it regardless of how much you promote it.

So it’s important to keep the audience in mind when creating content for the NYX Cosmetic product line and make sure that they’re responding to it every step of the way so that you can build and grow and continue to build a relationship with this affiliate program and with your audience.

The Bottom Line

To wrap things up, I think that the NYX affiliate program is a pretty acceptable replacement for Amazon, especially with the way that Amazon Associates commissions are going these days.

With NYX Cosmetics you get some great looking products, although I am not an expert on Cosmetics, a decent commission and a standard tracking cookie duration. Overall there is nothing really spectacular with this affiliate partner but it is solid accross the board.

And sometimes in business solid is exactly what you are looking for. If you have a make-up niche website or Youtube channel, or are looking to start buildin one then give the NYX cosmetics affiliate program some consideration and see if it has a place in your affiliate strategy.

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