Is The Brooklinen Affiliate Program Really Any Good?

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Hello everyone and welsome back for another look at at an affiliate program that may have flown under the radar for some affiliate marketers out there.

Amazon Associates is notthe only game in town and if you can find solid affiliates with good commissions to use instead of Amazon you can make quite a bit more money.

Today I wanted to take a look at one of the most popular linen brands around and see if their affiliate program is something you should be looking into.

Brooklinen is the brand in question and we will be digging into varoous aspects of the Brooklinen affiliate program to see how it looks for everyday marketers out there.

I think it is important to point out right off the top that this is a look at the affiliate program and not the Brooklinen products and company. They are an amazing linen company with some of the best products you could imagine.

For our purposes we are looking at how well their affiliate program stacks up to others in the linen and sleep niches and if their cookies and commission are in a position to really benefit your business.

With that out of the way lets jump right in and see if this affiliate program is something you want to consider for your bedding niche site or if it is just not up to par.

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screenshot of the brooklinen affiliate webpage
Brooklinen Is A Huge Name In Linen And Sheets

What Is The Brooklinen Affiliate Program

The Brooklinen affiliate program is a referral program that allows content creators to monetize their sleep or linen niche websites or channels.

Using your Brooklinen affiliate link in your content allows your audience to use those links and make a purchase while earning you a small commission for your promotional work.

This is affiliate marketing in its simplest form and one of the best ways to make money online with little in the way of upfront costs.

The Brooklinen partner program is hosted on the ShareASale Affiliate Network.


The 1% Affiliate Program Commission

Let’s get it out of the way right off the bat. The commission is very poor. At 1% it is one of the lowest commissions I have seen outside of Amazon Associates. You can’t get much lower than 1%.

It will be very tough to sustain a full-time affiliate marketing business on this low of a commission. Not impossible but there are easier ways to do it with affiliate that have better commissions.

At 1% youi will need a massive amount of traffic and a good conversion rate on top of it. The good news is that Brooklinen has the products to make that happen.

Whether you want to put in the hard yards to make that happen is up to your and your audience. It is possible but it is not the path of least resistance.

The 1-day Tracking Cookie Duration

Unfortunately, the tracking cookie duration is not any better than the commission. It weighs in at 1-day. That’s 24-hours from the time someone clicks your link for them to make a purchase.

Its a razor thin margin. you need to make sure that you are the last stop before someone makes that purchase or you run the risk of loosing out on the commission entirely.


What To Expect From Brooklinen

Brooklinen is known for its sheets and linen and that will probably make up the bulk of your promotion activities but they do have other products as well.

Linen might be what Brooklinen is most know for but they do have a good selection of other products like towels, blankets, and pillows for you to promote on your niche site.

Here is a look at some of the other items your might consider promoting through this affiliate program.

  • Sheets
  • Towels
  • Loungewear
  • Comforters
  • Pillows
  • Blankets

The products are very good so everything should be just fine.

This is a the problem, in a sense.

You get to promote some of the most popular and highest quality sheets and linen when you are accepted into this affiliate program.

But, as mentioned earlier, you are going to get a tiny commission and an incredibly short tracking cookie duration. Great products for your audience and a pretty poor affiliate commission for yourself.

So what to expect from Brooklinen is very much up to your expectations. At 1% it is going to be tough to generate the type of income you need for a full-time business.

You would need a ton of traffic and that traffic might be better served to send it to another linen company that offers better terms, for your bottom line at least.

But if your audience loves Brooklinen and little else then you will wnat to make the best of the low commission by promoting their products.

My best advice is to have a backup plan with other affiliate programs to run in other pieces of content on your site.

That way you can supplement the low commission while still promoting the Brooklinen product line that is so popular.

In other words diversify your income streams as much as possible when using an affiliate program with a low commissions and tracking cookie.


Best Niches For Brooklinen

The best niches for this affiliate partner are going to be short and to the point. I can’t really see many niches outside of sleep, bedding, and home decor that would really benefit greatly from this affiliate partner.

You can make a case for using this affiliate in the pillow niche, but there are better pillow affiliate program options with better commissions.

They do offer some towels to promote but they are limited and you can find better affiliates dedicated to towels if you need one.

However, this should not be viewed as a negative. The more focused your affiliate program are the better they are going to preform as long as you stay within the niches that are specific to these products.


Closing Thoughts

That wraps up our look at the Brooklinen affiliate program.  I think it my feeling about this affiliate program is a bit of disappointment.

On the one hand you have this great product that you can promote that is popular and high-quality and is really the epitome of the type of product that you want to promote as an affiliate marketer.

On the other hand you have an incredibly low commission and a very short tracking cookie that makes it very difficult to get the most out of promoting of these products.

There’s still a possibility here of making a good amount of money with this affiliate program. But I would only recommend established Niche sites with solid traffic already flowing to that site to use this affiliate and get the most out of it.

There are simply more efficient affiliate programs to use in the sleep and linen niches that are going to give you bigger commissions and enable you to make a little bit of money with less traffic.

The quality of those products might not live up to the Brooklinen line But there has to be a trade-off at some point if you can’t realistically make a good enough amount of money with a certain affiliate program.

The products are absolutely the most important part of an affiliate program end Brooklinen has some of the best products around.

But that commission needs to be serviceable and I don’t think a 1% commission is really serviceable for people who are just starting out in this business.

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Thank you for stopping by and have a wonderful day.