How To Make Money Selling Wedding Dresses With Affiliate Marketing

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Wedding dresses are an interesting topic for a passive income blog. It falls squarely into the fashion niche, which is an incredibly popular and very very lucrative blogging Niche.

I know what you’re thinking, wedding dresses just seem so niche.

I mean technically it’s a dress that someone is going to wear once and then probably put in a closet.

If there’s one thing I’ve learned in my time as an affiliate marketer it is that anything can be a profitable blog niche with the right affiliate strategy.

The good news with wedding dresses is that they are incredibly popular in their own right and they even have their own affiliate programs, you can check out 10 of our favorites right here, that you can use to monetize your wedding dress website.

What’s interesting is the form that you are wedding dress website is going to take and that’s what we’re going to look at here.

How can you make money selling wedding dresses? Using affiliate marketing and a passive income blog is going to be the best and easiest way to make money in this niche. You just need content, traffic, and some affiliate partners, a little know-how and you are on your way.

There Is Just Something About Owning Your Own Business. Being Your Own Boss. Building Something From The Ground Up With Your Own Hands. Especially When It Is This Easy To Get Started.

how to make money selling wedding dresses pinterest image

Starting Your Wedding Dress Blog

You’re going to need a few things to get started with your wedding dress blog. First, you’re going to need web hosting. this typically cost around $100 a year. 

You can often find good hosting for as little as 7 or $8 a month. I recommend Bluehost as a great starting point for your web hosting needs.

You’re also going to need a domain for your website. I’ll go more in-depth on this a little bit farther down in the article where I can take a real good look at some examples of domain names.

The last thing that you really want when you start creating your blog is some training. Now, this is pretty optional but it really helps if you start building your knowledge base about affiliate marketing.

There are dozens of places online that you can find free information about affiliate marketing. But you are going to have to piece together yourself if you choose to go to the free route. And that basically is going to take a lot more time.

There are some great pay training programs, and there are some horrible ones. So you need to be really careful when you’re choosing which ones to use.

Two that I recommend you can find in my head 2 head review right here. They go about teaching you affiliate marketing in two different ways but they are both fantastic and a good value for their price.

YouTube is another great place that you can create content for your wedding dress blog. It’s especially good if you have chosen a sewing or DIY type wedding dress niche.

You can create hours of great video content based on designing, sewing, and customizing not only the wedding dress but the bridesmaid dresses and any other piece of clothing that you’re going to need for your big day.

This will make for incredibly compelling content and you could probably get away with having YouTube as your only content source.

Although I would combine it with a written blog to start building an ecosystem for your wedding dress brand.

Outside of a sewing type blog, there are other aspects that you could use YouTube for.

It’s a great way to interact with your customers and help build up a customer base for your affiliate business.

You would just have to be a little clever about what type of wedding dress content you would want to put on YouTube.

wedding dresses in storefront
Wedding Dresses Are High Ticket Items. Perfect For Affiliate Marketers

Micro-Niche Focus For Wedding Dresses

It might seem on to start talking about micro-niches for a wedding dress blog because wedding dresses are technically a sub-niche of fashion.

But there are some micro-niches that you could use in this blogging space. You could, of course, have wedding dresses as simply a category on a broader fashion blog.

You could have a general wedding dress blog. This would cover a wider array of popular wedding dress styles.

You could focus in on a single popular style and create an entire block around that. The only issue with that is that if that style fades in popularity you are going to start seeing traffic dry up and you might have to adjust your blog’s content accordingly.

You can also try a  wedding dress sewing or do-it-yourself type blog. This would be a great way to teach people how to create their own stunning wedding dresses and not have to pay the crazy amounts that some of the dresses go for.

For this type of blog, you would want to have affiliate partners that sell the patterns and cloth and other materials that you need to make the wedding dress instead of the wedding dresses themselves.

So it becomes more of a sewing Blog than a fashion blog although it can be both.

One other Niche that you might consider for a wedding dress blog is a photography website based around wedding photos and in particular wedding dresses.

This is going to be a little more complicated because you would need to be a wedding photographer, to begin with, to get the most out of this type of blog.

Content For The Wedding Dress Niche

For a wedding dress blog, your content is probably going to be a little bit different than your typical product-focused passive income blog.

You’re not going to be able to Tryon and review every single wedding dress that is available. You can still review them based on their looks and styles but you probably not going to have a hands-on experience like you would with many other products.

So you want to focus on informational content a little bit more for the wedding dress niche.   This could take the form of top 10 list for the most popular wedding dress styles for any given time.

Or you can write content about the best places to find great wedding dresses and then include your affiliate links in those articles to kind of funnel your readers to the partner’s sales pages.

I just think that, for a wedding dress blog, out and out review type articles are probably not going to be the best avenue for your content.

Monetize Your Wedding Dress Blog

The three main ways we’re going to look at to monetize your wedding dress blog is with your traditional sources of income for a passive income website.

Advertising, informational products, and affiliate marketing are going to drive the majority of your profits for the duration of your blog.

There may be other ways to monetize that pop up from time to time and in the future, there could be incredible new ways to monetize all your content, something along the lines of, for example.

But for now, I am going to stick with these three because they are tried-and-true and you can get them working for you pretty quickly.

wedding dress hanging in front of window
Wedding Dresses Are Big Business

Monetize With Advertising

Ads are probably the most common way to monetize your passive income blog. In a wedding dress blog is no exception.

Advertisements are going to be perfectly at home on this type of website and they can be pretty lucrative if you can generate enough traffic to get your earnings up.

The issues with ads are that they aren’t as consistent as you would like in terms of monetization. 

Meaning one day you can have a great learning per thousand in the next your income drops considerably just because no one clicked on one of your ads that day.

However, over the course of a long period Of time, they are fairly consistent as long as your traffic is consistent.

You do need to have considerable traffic in order to make them worthwhile. If you’re just starting out on your website you don’t want to put ads on there because it will slow your website down and it makes for poor user experience.

In those early days, you going to want to get as many people on your site and have them stay as long as possible and have a good experience because traffic in the early days is going to be a little few and far between.

Once you get established, ads make perfect sense for just about any passive income website, including a fashion or wedding dress specific blog.

Wedding Dress Informational Products

The second way to monetize your wedding dress blog is with an information product. This is going to be fairly tough for the majority of fashion or wedding dress specific blogs.

An information product is something that people are going to want to pay a little bit extra because it provides an incredible amount of value. They’re typically difficult to create and they’re only relevant to some niches.

One micro-niche that an information product might be of some great use is if you have a wedding dress section of your sewing niche.

If you’re teaching people how to DIY their own wedding dresses then you could conceivably put together a nice package of various styles and tutorials on how to design so and customize the wedding dresses for their big day.

woman in wedding dress sitiing on haybale

Affiliate Marketing For A Wedding Blog

The final way that we’re going to monetize our site is with affiliate marketing. This is the absolute best way for a passive income website to start making money.

You don’t need the investment and traffic that you need for an information product. You don’t need the raw traffic numbers needed to make advertising profitable.

What you need for affiliate marketing are a few motivated and targeted buyers that your content is going to be targeted at anyway.

It’s that targeted traffic that you’re going to get from search engines and other traffic sources that is really going to be the catalyst to creating a passive income website that can really grow and eventually earn full-time income just from affiliate marketing.

You Might Also Be Interested In…

And then when you start to add in the other monetization ideas you begin to see just how powerful this type of business can be.

We need a few things to make affiliate marketing work on a wedding dress blog. First, you need to create content that is relevant to anything about wedding dresses. 

We already discussed the types of content you’re going to want to create but that content creation goes hand-in-hand with the affiliate marketing part of the equation.

You need to find great affiliate programs in order to really get your readers excited about purchasing products that you promote.   You can find a list of some great wedding affiliate programs in our article right here.  

wedding dress blowing in wind
As An Affiliate Marketer, Your First Goal Is To Help Your Readers

Getting Traffic To Your Wedding Blog

Traffic is probably the most daunting part of the entire affiliate marketing process. Without traffic, you don’t have a business.

There are a few ways to get traffic to your site but the most reliable for an affiliate marketing business is through free  Organic search traffic.

The problem with this type of traffic is that it takes quite a bit of time and a lot of content to earn the trust of the search engines and start the traffic snowball rolling in.

But once you start getting that traffic, then your business becomes more and more passive as your website’s authority grows.

Any content that you create once you have that Authority ranks in the search engines much easier than at the start of your websites life cycle.

Some alternative ways to get traffic to your site are to connect a Pinterest account and a YouTube account to your blog and create content for all three of them.

What you’ve essentially done is created your own little ecosystem for your online business and you can send your readers and viewers and customers between them to help make sales for your affiliate partners.

 the real question now is how do you get the search traffic that you desperately need. You going to need to target keywords in your content that are going to show up in the searches.

There are a wide variety of keyword research tools that you can use, but they typically cost quite a bit of money. Here are two free ways that you can use to find keywords for your wedding dress blog.

google autocomplete screenshot
Google Auto-Complete Is A Good Source For Keywords

Google Suggest And Auto-Complete

Google suggests an auto-complete are great ways to find topics for your content. Simply go to Google and start typing in a topic that you think might be good for a wedding dress blog.

Google will autocomplete the search query if it’s something that people are actively searching for. Google will also give you suggestions at the bottom of the search 4 related searches that you can use to craft more content.

After you’ve got the search query you just need to use a little common sense to see if it’s something that makes sense and it’s someone would realistically looking for in relatively High numbers.

google suggest screenshot
Google Related Searches And Suggestions Are A Great Place For Content Ideas

Answer The Public

Answer the Public is a keyword tool that you can use to find some great ideas for your wedding dress content.

answer the public screenshot
The Face Of Answer The Public Is A Grumpy Old Man In A Sweater

Simply go to type in a general query related to wedding dresses and it will come back with hundreds of topics and questions that you can use to craft content for your passive income blog.

The only issue is that the free version only allows you a certain number of searches per day so be sure to save the output so that you don’t have to keep typing in the same search queries and using up your daily allotment.

They do have a paid version, you can find it here, that is quite good but not necessary for a new marketer. It is something you might want to pick up once you start generating some income from your website, however.

Domains Ideas For A Wedding Dress Website

You’re going to want to find a domain that really helps you create an overall brand. Your domain doesn’t necessarily have to be an exact match to the name of your website but it certainly helps if they’re incredibly close in nature.

The domain is typically the first thing that they’re going to see along with the logo at the top of your site, so you’re going to want some Synergy between the two.

Always go for the “.com”  version of the domain. It’s even worth it to find a different domain if the “.com” name is already taken.

You can certainly make a passive income website work with the “.net” or “.Org” suffixes but it’s just easier to find a good ”.com” and use that as the basis for your online business.

Other than that find something that you like and is memorable. Try and make it fun and interesting, but make sure it’s what you want before you purchase it.

A domain is your online property once you have it you cannot change it the only way to get a new domain is to purchase a different one and move your website over to it completely.

It can be a bit of a hassle, so make sure that you are happy with the domain that you choose at the outset of your business.

A Few Wedding Dress Domain Ideas


These domains were available at the time of publication. They are just examples, be sure to find something that you love for your business.

bride holding flowers
The Right Wedding Dress Makes The Big Day That Much More Special

Final Thoughts Your Wedding Dress Blog

That brings us to the end of our look at how to make money selling wedding dresses with affiliate marketing. 

It might seem like a small Niche but it is an incredibly popular one. Just look at our list of affiliate programs that are dedicated to nothing but wedding dresses.

A surefire way to know if a niche is going to be profitable and sustainable is to look at the affiliate programs that have grown up around that particular niche.

If you only find a couple then maybe then it might need a little work. But if you find dozens then you know that there are people out there selling the products that you are going to be creating content around.

The last piece of advice I’ll leave you with is this.

Whether you choose to build a wedding dress website or any other type of passive income website the worst thing that you can do is put it off till tomorrow.

The way to be successful with affiliate marketing is to take action each and every day that benefits your business.

It doesn’t have to be hours upon hours of research or writing or anything like that but you need to take action every single day.

Even if it’s 15 minutes during your lunch break where you learn a new affiliate marketing technique from the training that you purchased.

Or 30 minutes a day for a week spent writing a new piece of content that you can publish in order to start building out your website and gaining Authority with the search engines.

You just have to take action.

The reason most affiliate marketers fail is that they never start. They think about it they think they’re going to do it they say they’re going to do it but they simply never take action and get started.

woman tightening string on wedding dress
Helping Someone Find A Perfect Wedding Dress Is A Great Feeling

If they do get started they stop taking action.

They make excuses for why it’s taking so long or why they don’t have time to do it and they stop taking action and as a result, an incredibly high percentage of people fail at affiliate marketing.

So Many fail at it that it has a pretty poor reputation these days.

It’s the failure rate combined with the questionable affiliate marketing programs that are floating around everywhere. So take action and make sure you do your due diligence before you pay for any affiliate marketing training.

Make sure it’s something that you want and that you were going to follow through on so that you’re not just throwing your money away. The biggest issue with affiliate marketers is making mistakes and wasting time having to fix them.

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Thanks for visiting and have a wonderful day.