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Welcome to the Vineyard.
The wine niche is an absolutely wonderful one for a blogger. If you can drive traffic to your wine blog with great content and real knowledge of wines and the wine business then you can really get some great commissions. But it is a competitive niche, to say the least.
And it is the subscription Wine Clubs at the center of it that make it such an attractive niche to be blogging in.
Earning a commission month after month from a single referral is the goal of any affiliate marketer. These Affiliate programs for wine will help give you the edge your blog needs to really start producing income.
New bloggers in the wine niche might find it difficult to get any traction. But perseverance and an acute understanding of your audience will pay off in the long run.
A good relationship with your audience is critical for any niche. But for the wine niche, it is paramount.
You must understand the tastes of your readership on every level or risk putting out content that does not fit with them.
But make that connection and you will have one of the most loyal readerships imaginable.
One that will readily heed your recommendations and in turn give you the opportunity to make some great commissions for your blog.
Great affiliate partners are only the beginning, check out my top recommended resource for affiliate marketing training to help set you on your way to earning a real sustainable online income.
The largest online wine seller in the world. They have everything you could possibly want from a wine. Every variety and brand.
They are the Amazon of the online wine industry. Single bottles and gifts to full-on subscription wine clubs. Wine.com has everything.
Well, almost everything. If your a customer of their Wine.com is great. An affiliate partner? not so much. We’ll see why this “must-have” wine affiliate isn’t really that great.
The Wine.com affiliate program is part of the Rakuten Affiliate Network.
Wine.com offers a 5% commission for their affiliate partners. It is not great, there is no way to sugar-coat this poor commission.
Wine.com is huge and they can get away with such a small commission. It doesn’t make it right though.
There avg sale is $130, which isn’t bad but it is not great considering the commission.
That being said they have a robust sweet of banners and affiliate support that is really great. We just wish that the commission was a bit better.
The cookie is almost as bad as the commission. They offer a 15-day tracking cookie for their affiliates.
They couldn’t even be bothered to give the standard 30-day tracking cookie. Wine.com definitely falls into the too big to bother with the affiliate partners category.
Wine.com is a must-have affiliate. Yes, the cookie is not great and the commission is terrible. But they are the gold standard for online wine sellers. And they know it.
That’s why they can offer such poor terms to their affiliate partners. I think this affiliate program is best deployed as a homepage add and perhaps a few articles about the company.
I don’t think they should be the main affiliate program for a wine blog. Their name alone will bring in some business, but there are other much more interesting and better-paying affiliate programs that you could focus on. Many of the ones on this list are better.
Ultimately, it is up to the blog owner to decide how best to deploy any affiliate program.
It just seems like this one is a missed opportunity and that better gains could be made elsewhere. But, Wine.com links need to show up somewhere on your wine blog. That’s just the way it is at this point.
California Wine Club — ★ Editor’s Choice ★
- Application: Sign Up Here
- Affiliate Network: ShareASale
- Commission: 15%
- Tracking Cookie: 90-days
- Auto-Approval: No
California Wine Club is one of the biggest subscription wine services on the web. It has been around for nearly 30 years at this point.
Starting in 1990 the wine club was a hit well before the internet really came into the public consciousness. And its affiliate program has been on ShareASale since 2006.
This is one of the granddaddies of affiliate programs. They have 5 different wine club levels for your readers to choose from.
And a really diverse selection of wines of all types. The California wine club focuses on wines from California and the Pacific Northwest.
They also offer a great amount of information and support for your blog to promote.
Proper wine storage, $1 shipping, personalized wine experts and many other perks for your audience to make use of. It really is a total package for their wine club subscriptions.
They offer a customized wine selection and delivery times for their subscribers.
This will make it very easier to customize your promotions and build them specifically for the audience of your blog.
The California Wine Club Affiliate Program uses the ShareASale Affiliate Network.
The California Wine Club offers a great 15% commission for their affiliate partners. A great affiliate commission, especially for a company that has been around so long.
Typically as an affiliate program matures they lower their commission percentage.
This is usually due to their brand becoming more and more powerful in their niche that they don’t need to pay affiliate partners as much.
As you would expect the ShareASale statistics are spectacular:
- They have a fantastic $192 dollar Average Sale.
- California Wine Club has a $36 dollar average commission.
- But the Earnings Per Click is absolutely outstanding, weighing in at a hefty $387 EPC.
Even the tracking cookie is fantastic. They offer up to a 90-day cookie after the affiliate gets a few sales under their belt. It just keeps getting better and better. The 90-day cookie is a fantastic addition to this affiliate program.
This is one of the best affiliate programs in any niche. Full Stop. The commission is great for a retail affiliate program.
The subscription program is excellent and adds a recurring commission of quite a nice amount for the blogger. The wines are often fairly pricey and the wine is delivered every month in many cases.
Add in the great cookie and the underlying statistics from ShareASale and this is an absolute must-have for a wine blog.
In fact, this is an affiliate program you could base your entire blog around. It is just that good. Great, great affiliate program.
You Can Sign up for the California Wine Club Affiliate Program Right HERE.
Wired for Wine
Wired for Wine is another large subscription wine club for you to choose from. They have a diverse set of club plans including a 90+ wine club. This club offers only wines with a 90+ rating by wine critics. It is a great addition to a wine blog for this reason alone.
It will give you some great talking points for content on why critics like the wine so much. And maybe even disagree with them from time to time if you think their ratting is too high. A discussion is always one of the best ways to bond with your readers.
They also offer single wines that anyone can purchase and even an engraving option to personalize your wines or gifts. It is always interesting to see these types of things in an affiliate as it adds a little extra value to the program.
The Wired for Wine Affiliate Program uses the ShareASale Affiliate Network.
What’s the Commish?
The commission offered by Wired for Wine is only 7%. It is a little less than ideal. Especially given that many of the others on this list are approaching 15%. It is a bit of a disappointment. However, it is not a total loss.
- The average basket size is $205 dollars.
- The Average Commission for a Wired for Wine sale is $14 dollars.
- An Earnings per Click of $78 EPC
A Very Good Cookie
A 90-day cookie is on offer for the Wired for Wine Affiliate Program. We love to see anything over 30 days and 90-days is fantastic for a wine affiliate program.
Another decent affiliate program. The only downside is the commission. It just isn’t good enough.
Especially given the fact that many programs on this list are more than double the commission percentage. Still, this affiliate program is one to keep in the background until you need it.
The wide variety and engraving options could generate a bit of added content for your readership. When and where to deploy this affiliate program will be dictated by your audience and their needs and desires.
You can sign up for the Wired for Wine Affiliate Program RIGHT HERE.
Wine Down Box
Wine down box is a subscription wine club. They only have 4 offerings in their subscription plans. A 1-month, 3-month, 6-month, and a 12-month club plan.
The wines seem to be the same for all the subscriptions. They pair their small-batch California wines with hand-made crackers, cheese, and other food items.
They carefully choose each accompaniment to match the particular wine of that month. It is a neat idea and one that adds a little value to the overall affiliate program.
The Wine Down Box Affiliate Program is part of the ShareASale Affiliate Network.
What’s the Commission?
The Wine Down Box affiliate program doesn’t have a standard commission. Instead, they offer a flat $10 dollars per sale for their affiliate partners.
The affiliate program is a little unclear if the affiliate gets paid each month or it is a one-time thing. If it is one tie only thing it is an awful affiliate program.
*Will update if I can find more information on the particulars of the program*. But it is never a good sign when things are this vague.
Their ShareASale numbers look decent though.
- Their average sale is $205.
- The Average Commission is $11.
- Wine Down Box has a Earnings per Click of $98.
A standard 30-day tracking cookie is nothing to write home about. This is the prevailing trend for retail affiliate programs at this point. Hopefully, it stabilizes at 30-days and the norm doesn’t get any lower.
I really can’t recommend this affiliate program. It is just too vague on how the subscription plans work and ultimately it doesn’t offer a lot of options in its subscription programs.
This is probably one of the lesser ones on this list. The wine pairings with cheese are nice though.
Plonk Wine Club
Plonk Wine Club is an online wine club. They have a large variety of wines to choose from.
They have wine clubs for red, white and a mixed wine club. Each order comes with 4 types of wine with 3 bottles of each making the whole order a full 12 bottles of that month’s best wines.
The mixed wine club comes with 12 of the best international and boutique wines available.
The assortment of wines is really quite remarkable. The white wine club works the same way as the other 2 clubs. All 3 clubs are each a monthly subscription plan.
Subscription plans are great for affiliate partners. And given the cost of these plans, the potential for a good commission is ever-present with this affiliate partner.
If your blog is part of the wine niche or if you are looking to enter it, This is a must-have for your wine blog.
The Plonk Wine Club Affiliate Program is part of the ShareASale Affiliate Network.
What’s the Cut?
The commission is only 7%. It is a little on the low side. To be honest it is a pretty bad commission.
But the variety of the wine selections and the great subscription model is really enough to make up for the rather poor commission percentage.
The other sales numbers look great though:
- The Average Sale is a whopping $384 dollars. Absolutely wonderful for an affiliate marketer.
- The Average Commission is also pretty great. $44 dollars. Wonderful return of time invested in promotion.
- The Earnings per Click or EPC is phenomenal as well. It is $107 dollars.
- The reversal rate is under 1% as well. This means you can promote with confidence that your affiliate sales will stand and won’t be returned.
The cookie is your standard 30-day tracking cookie. Its a bit disappointing but even with this tracking and the low commission rate, this is still one of the best wine affiliates around. It is an absolute must-have for a wine blog or video channel.
This is a strange one. It is a must-have affiliate. But the 2 key indicators are bang on average. 7% commission isn’t great and the 30-day tracking cookie isn’t anything to write home about.
But the subscription program and the overall satisfaction of their customers makes this a sensation affiliate partner to promote.
There is just no way around it. They have been on ShareASale since 2011 and are a great affiliate partner to have. The whole is greater than the individual parts in this case. Pick this one up.
Cellars Wine Club — ★ Editor’s Choice ★
Cellars Wine Club is another company that has been around for a long time. It was first started in 1999 and has since become one of the pre-eminent wine clubs around.
They offer a huge selection of wines and have 12 individual wine club options for your readers to choose from.
From their Single Bottle Club to A West Coast Wine Club. From Red to Whites and even a Champaign CLub.
Cellars Wine Club has something for anyone. All this variety is great for an affiliate marketer for numerous reasons.
First, each wine club is a potential gold mine for new content for your blog. Review each individual club or even compare and contrast the insides of the wine a singular wine club.
And the variety allows you to write for a broader audience. Some of your readers only care about West Coast wines? Cellars Wine Club has them covered.
Gift baskets to monthly subscriptions Cellars Wine Club looks to be a great addition to any affiliate marketing strategy for a wine blog. Now let’s see if the numbers are as good as their variety of wines
The Cellars Wine Club affiliate program is part of the ShareASale Affiliate Network.
What is the Commission?
Cellars Wine Club offers its affiliate partners a wonderful 15% commission on all qualifying sales and subscriptions.
This is an excellent commission for a retail affiliate program and should generate quite a bit of income for your wine blog.
The overall statistics from their ShareASale profile tell a great story as well.
- A very nice $179 Average Sale
- Their $26 Average Commission is also very good.
- Their Earnings per Click is robust as well showing a $187 EPC.
- The Reversal rate is a meager 0.5%, so promote with confidence.
And The Tracking Cookie?
Their tracking cookie is just as good as the rest of the package. A full 90-day tracking cookie.
Wine affiliate programs, in general, are some of the best around and Cellars Wine Club is right up there at the top of the bunch.
The cookie time gives your readers plenty of time to decide whether they want to make the purchase or not and still allow you to make a commission.
Yet Another great wine affiliate program. 15% commission with a 90-day cookie and one of the biggest selections of Wine Club subscriptions around make this affiliate a must-have for any wine blog. It is phenomenal.
The biggest problem facing a wine blogger with all these great affiliate partners is which one to focus the majority of your attention one.
It is always a tough choice but, at least at the beginning, it is probably better to choose 1 or 2 affiliate programs and center your blog around those.
That means setting aside some great affiliate programs for the time being. One thing you don’t really want to do is stuff your pages with all types of affiliate links and banners.
Focus each article on one of the affiliate’s products. But you can’t really go wrong with any of the products from Cellars Wine Club.
Nocking Point Wine Club is a Washington State Based wine club. They specialize in west coast wines from Washington and California.
They only have 2 subscription options for wine. A monthly and a quarterly subscription. They also offer branded clothing and accessories.
They do have an interesting twist to their wine selection, however. They let actors, chefs, musicians, and other tastemakers select the wines for any given month.
This could be great for a blogger as it will generate content around not only the wine but the celebrity who selected it.
The Nocking Point Affiliate Program is Part of the ShareASale Affiliate Network.
What’s the Number?
Nocking Point offers a flat-fee commission of $20 dollars. It is actually a pretty decent number even if I am not a big fan of flat fee commissions.
But for subscription services like this, it’s not as bad as it could be since someone is likely to only order one subscription at a time anyway.
The ShareASale Statistics look decent, but not great.
- A decent $58 Average Sale is not bad.
- Nocking Points’ $41 Average Commission is outstanding.
- Earnings per Click is a nice $159 EPC
The Cookie is a standard 30-day tracking cookie. I am not sure it’s even worth mentioning at this point.
Another flat-fee wine club. Not a bad affiliate marketing program, but not a great one either.
The celebrity angle could be worth it for some added content but this is definitely not a primary affiliate program to build a blog around.
The subscription options are just too limited and the clothing and accessories don’t make for their shortcomings.
You can sign up for the Nicking Point Affiliate Program RIGHT HERE.
Vinebox is another subscription-based wine club. They offer an interesting twist on this tried and true method of ordering wine, however.
Instead of full bottles, they send what can only be described as wine vials. Each box has 2 wines across a few of these vials.
It is certainly a neat way of doing things but it might make for a little bit of a tougher sell to your readership since it is somewhat unconventional.
Another Flat Fee?
Yep. Another flat fee instead of a percentage. I really do not like these at all. But you may not mind them in which case the 15 dollar commission per sale will suit you just fine.
Overall I would much prefer a 10 percent commission on all sales over this. But it is my understanding that the fee applies to all sales including subscriptions.
*I’ll update if that changes*
The ShareASale Statistics are as follows:
- A $180 dollar Average Sale for this program
- A $22 dollar Average Commission
- A robust earning per Click of $189 EPC
30-days. This is the oatmeal raisin of online tracking cookies. Not great and you have to pick the raisins out of it, but it will do in a pinch.
Another flat-fee affiliate partner. I am not a fan but your mileage may vary. Other than that this is a very interesting and unique affiliate marketing program.
The way they deliver their wine is very interesting and should generate some content and discussions amongst your readers.
Not a must-have but a nice addition to any blogger’s affiliate marketing strategy.
Revel Wine is a wine club that features organic and sulfite-free wines. This wine club offers something a little bit different than some of the others.
With their focus on organic grapes and wines, they allow a blogger to venture into that part of the wine industry and create content.
They also offer discounts on single bottles of wine for club members. However, non-members can still buy wine from them.
This expands the potential your blog has to promote to different parts of your audience without having to set up a subscription.
The Revel Wine Affiliate Program uses the ShareASale Affiliate Network.
What is the Commission?
The Revel Wine club offers its affiliates a 15% commission for all qualifying sales and subscriptions.
Another good commission percentage from a wine club affiliate program. The wine niche is full of great affiliate programs and this is another example of it.
The ShareASale statistics are pretty good as well.
- Revel Wine Club has an $87 Average Sale.
- A $10 Average Commission is not great but still ok.
- The Earnings Per Click is a decent $36.00 EPC
The tracking cookie is the standard 30-days. Many of the other wine clubs offer a better one.
But 30-days is not a terrible tracking cookie it’s just average. It still gives a reader a decent amount of time to decide on the purchase and still have the commission go to your blog.
The Revel Wine Club affiliate program is a decent one. But given some of the other incredible affiliate programs on this list and in the wine niche in general, this affiliate is probably left till the blog matures a bit.
It just doesn’t have the popularity of some of the other affiliate programs. Still, a nice one to have though.
Wine of the Month Club, Inc
Wine of the Month Club is another wine club affiliate program. As always these are the best types of affiliate programs because of the recurring nature of the subscriptions.
They also have a wide selection of single bottle wines for anyone to choose from.
But the centerpiece of this affiliate program is definitely the wine club subscriptions.
They have quite a few of them. I counted 10+ separate wine clubs to choose from either for yourself or as a gift for someone else.
The great thing about this is that when one of your readers gives a gift to someone else, they may recommend your blog as well. A nice little double there.
The majority of their subscription plans have 2 bottles a month but they do offer a few that have quite a few more bottles per shipment.
The variety plus the number of plans really make this affiliate program shine in the crowded wine niche.
The Wine of the Month Club Affiliate Program uses the ShareASale Affiliate Network.
What’s My Cut?
Wine of the Month Club offers a great 15% commission. This seems to be a pretty standard commission for many of these great wine affiliate programs.
And it is a welcome one. 15% is always a good commission regardless of the niche. Nice to see the affiliate really rewarding their partners.
The ShareASale statistics look nice as well.
- A very nice $206 dollar Average Sale
- A decent average commission of $15
- The Earnings Per Click is a solid $115 EPC
- A reversal rate of 3.30%. This is a little higher than you want ideally but still not too bad.
An Average Cookie
Yep, you guessed it. It is a 30-day tracking cookie from Wine of the Month Club. Not good. Not Bad. It just is. Moving On.
Another good option for a wine blog. There are so many good ones just on this list alone it’s going to be difficult to decide which ones to use.
This one falls a bit short in the tracking cookie and as a result, places behind a couple of other affiliate programs on this list. Still a good option to add in later as your blog matures.
The Big Finish
There you have it 10 wine affiliate partners for your wine blog. There are an absolute ton of wine-related affiliate programs for you to choose from. We have just scratched the surface with this list. The Wine niche is crowded and competitive but it is also very profitable.
Try out these various affiliate partners and see which ones are the best fit for your particular audience.
There are so many good ones that you can tailor the affiliate programs to the exact needs of your readers without compromising great commissions or good tracking cookies.
Cellars Wine Club and the California Wine Club would be might two must-have picks from this bunch.
Centering your blog around either would make for some great potential commission and some really interesting content. Add in a few of the others as time and necessity permit and you are on your way.
The sky is the limit with the wine niche, so keep creating that great content and drawing in new readers every day.
The affiliate marketing business is tough enough, no need to do it on your own. Check out my top recommended resource for affiliate marketing training to help set you on your way to earning a real sustainable online income.
And as Always have a great day.